Blogging to Explode Your ZamZuu Business

Published: 22nd October 2010
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How to have a blog build your ZamZuu business? Why do you need a blog? Let's discuss it...

Whether you are brand new to ZamZuu or a seasoned veteran, you have heard and/or taught that the key to residual income is creating relationships. Sometimes it is referred to as Attraction Marketing and that term gets used in almost every type of business, especially any business that employs direct sales. Basically, as the name hints, getting to know somebody and fostering a relationship with them is the best way to secure your business. That may be a clear-cut idea but putting it into practice takes, well... practice! It is clearly easier to achieve when you are talking to a person that you already know, but sooner or later, every ZamZuu distributor runs out of people they know and they must begin talking to persons that they don't know. When this happens, the MLM'er has now reached the critical time in their ZamZuu business and the point at which most (over 95%) stall and quit. Now, I'm not silly enough to say that building a blog will by itself get the novice networker over this hump, but a big part of converting a cold market prospect into a warm prospect lies in the ability of the ZamZuu consultant to gain credibility, confidence and trust from the prospect. Here's how to have a blog help you achieve just that...

How to have a blog create credibility is a fairly simple thing to do, if you are prepared to do some work. Let's get that out of the way right now. If you think for a moment that just putting any sort of subject matter on the internet will attain you ZamZuu business, you are mistaken. There needs to be some value. However, the work can be fun. Most importantly, your blog has to provide some insight into YOU. At the end of the day what it sincerely comes down to is that people will do business with people they like and people they trust. Yes, products and price could be significant, but if the prospect doesn't like you, then you are finished before you even begin. So, find appealing and beneficial content for your blog that not only promotes ZamZuu, but also promotes you. It can be text or videos or photos and it does not have to be perfect, it just needs to be you. Content that says... "This is who I am and this is why you should join me!" Get creative! If you don't know how to do this, find someone that can show you. Resources are out there and obtainable. Remember, this is a business so you need to plan on budgeting some money on education. Every business owner out in the real world has to spend money to make money.

Now, maybe you tell me "ZamZuu is already providing me with a website". This is the truth with most MLM's nowadays. However, your company-provided website says very little about YOU or why someone should sign up in YOUR downline. It does very little to develop any sort of relationship marketing.

There is a distinction between having a website and owning a blog. A blog is much more personal, easier to create, and easier to maintain. You don't need to know any fancy HTML codes or be an expert at web design. In fact, you can set a blog up for free. If you are wondering how to have a blog, I would recommend looking into Wordpress. They provide the most search engine friendly formats and they are free. Once you have a blog established, you now have a spot where you can refer your leads and they can learn about you. You can post your strategies and tips and thoughts on this blog and your prospect can really get a sense for how you operate your ZamZuu business. You can put in photos of yourself and your family to let your prospect know that you are a real person, just like them. Pictures of pets help too! You can even record a video introduction on your home page to make it more personable and use your own name as a domain. Picture this, next time you meet a promising new consultant for your ZamZuu business, you can say to them, "Check out my site at www.yourname.com. You can discover more about me there." That's the start of relationship marketing.

Here's the bottom line... if owning a blog gains you even one new consultant in your ZamZuu career, then it was well worth the time and trouble. Once you learn how to do it, you'll be able to use that skill for anything down the road, including teaching your downline!


To learn more about how you can have dramatic success building a business with ZamZuu, it is important to learn everything you can about the company. Visit the following link to view a Youtube video on ZamZuu from industry expert Greg Preite.

This article is free for republishing
Source: http://gregpreite.articlealley.com/blogging-to-explode-your-zamzuu-business-1807472.html


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